Client Catch Up
We caught up with Wakaberry to find out more about their WakaBus:
The WakaBus called "Wakaberry On The Move" is the latest trade format on wheels, aimed to bring Wakaberry to people and areas that may not have a store/had a Wakaberry before. The bus will also be used for eventing.
Wakaberry-on-the-Move is a fully mobile, eight-wheeled Wakaberry unit that comes equipped with four Wakaberry flavours and a mini toppings bar. "The unit has been designed and built to reflect everything we love about the brand," says Michele Fourie, Wakaberry's co-founder and Managing Executive. "We are extremely excited about it. We feel it will strengthen our position as market leaders in the froyo industry, and allow us to get even closer to our Wakafans. We are looking forward to bringing Wakaberry froyo to them," she adds. The latest edition of the Wakaberry brand has been designed and developed with customer experience in mind, providing an easy on-the-move solution together with a great visual appeal.
We have done a couple events, and everyone has loved the bus! The idea/concept of it, but also its visual appearance - it's just so cute!
Wakaberry is taking the new WakaBus on a roadshow around South Africa, this festive season. The WakaBus will be in South Africa's major cities from the beginning of December through to the end of February.