Increasing Foot Traffic
"Sometimes you wanna go
Where everybody knows your name
And they're always glad you came
You wanna be where you can see (ah-ah)
Our troubles are all the same (ah-ah)
You wanna be where everybody knows your name"
The theme song from Cheers says it all - patrons can have a strong connection with a place where they feel welcome and appreciated. In this article, we explore five ways to bring in regular foot traffic.
Five Ways to Increase Restaurant Foot Traffic
1) Know Your Customers:
Knowing your customers and understanding what they want is crucial to motivating patrons to return. Part of this exercise is to:
- Learn why customers come to your restaurant.
- Find out what they think of your business.
- Ascertain what their purchasing behaviour is.
Knowing spending habits help predict future purchases.
2) Create a Customer Loyalty and Referral Programme:
Help your regulars feel more valued with loyalty and referral programs. The more appreciated they feel, the more they want to return and give your restaurant their business.
Start by determining who your loyal customers are. Two easy steps to ascertain your most loyal customers are:
- Look at how often a customer visits.
- Determine how much they spend during each visit.
Once you know who your most loyal customers are, you can offer them benefits and perks to encourage them to visit more and bring their friends.
3) Get Involved with Your Local Community:
Getting involved with your local community is a great way to make a worthwhile difference and gets the word out about your business.
Start small by reaching out to a local nonprofit looking for a venue for their next fundraiser or businesses looking for a space for a panel of local entrepreneurs.
4) Get Creative with Your Space:
Making your physical space visually appealing will draw people inside your restaurant. Signage is an effective way to raise awareness and increase foot traffic by grabbing attention and encouraging people to come in.
5) Build a Social Media Following:
Social media is one of the best ways to build a relationship with your customers. Spreading the word about your restaurant and running promotions is easier when you have a large social media following. As your followers climb, your foot traffic will increase.
Bums on seats are the order of the day when operating a restaurant the more people you can host, the more sales you can make. When you interact with customers at the right time according to their needs and behaviour, there is a higher likelihood that they will return to your restaurant.