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Bringing in More Business With Promotions

Bringing in More Business With Promotions

A promotion, when correctly executed, can bring in a lot more foot traffic, improve sales and ultimately raise your profits.Before you announce a new special or promotional offer, there are a few things you must do if you want to maximise the effectiveness of your new campaign.

5 Tips for Getting Ready For Your Promotion:

1) Identify your slow/quiet days and times: You want to plan where and when to run your next promotion to maximise the capacity of your operation. Start by identifying which days and times are slowest and where you could benefit from getting in additional sales. Using our Point of Sale software, you can quickly and easily generate reports to make this process a lot simpler.

2) Do a little menu engineering: Part of running an effective promotion is to offer your guests value and ensure that it is profitable. Promoting a dish or a combo that costs too much to make with a lower mark-up will cripple your marketing efforts.

Did you know- Our point of Sale Solution can make this task more manageable? By giving you the tools to help you do a full menu breakdown & identifying your top best and worst selling items to gain a better view of how profitable your menu is.

3) Set a goal or targets: Once you have narrowed down what to offer your patrons and which days/times to run your promotion, it's time to set a target/goal you want to achieve with your next campaign.

4) Plan ahead: Setting a target/goal is essential because it gives you a clear direction for your restaurant. When you know what you want to achieve, you need to come up with an action plan to achieve that goal.

5) Advertising: Getting the word out is imperative for the success of promotion/special. There are a few ways to get the word out - a good place to start is to use social media to share your next campaign with your followers; consider printing flyers, menu inserts and store signage to spread the word.

Once you have all the data in place and gone through your plan of action, it's time to run the promotion. There are a host of promotional campaigns you can run to drum up more business. Here is a quick reference list to draw inspiration for an upcoming event.

Campaign Ideas For Your Next Promotion

Campaign Ideas For Your Next Promotion

Go with a theme: Themes and Holidays are fun tie-in's for your campaign, and you can go as big as you want to; the more you put in, the more attention you'll grab.

Coupons/Vouchers: Use coupons to drive more foot traffic into your store on those quieter days. Try to run your campaign on your more popular days - and give coupons redeemable on specific days.

Example: If your Tuesday evenings are generally quiet and your weekends are busier, run a drink and burger combo special on a Saturday - for each purchase - a customer receives a voucher for 10% off redeemable on any Tuesday from 17:00 to 21:00.

Happy Hour: Happy hour is a popular solution for bringing in customers on slow days or quieter periods.

Food and drink Combos: A food/drink combo can be a very successful campaign amongst customers looking for value for money. A carefully planned combo is both profitable and offers value to your customers.

Discounts: Try offering a discount on selected items on specific days or times to encourage more foot traffic.